Manhattan’s dense traffic means that vehicles are often on the road for extended periods, providing continuous exposure to a diverse audience. Commercial vehicle graphics capitalize on this by turning delivery vans, service vehicles, and corporate cars into eye-catching advertisements. Unlike static billboards, which are confined to specific locations, vehicle graphics move throughout the city, reaching different demographics and increasing the frequency of impressions.

Advertising in Manhattan can be prohibitively expensive, with high costs for billboard and print ad placements. In contrast, commercial vehicle graphics are a cost-effective marketing strategy.

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